Timely information that helps farmers make decisions in a changing climate.
Farmers make decisions every day that depend on weather, markets and expert advice. Mobile-first, low-bandwidth channels can bring that information to farmers in time to act, and make extension support easier to reach.
The development challenge
Extension services are stretched, weather is less predictable and many farmers work far from offices and reliable internet.
The access barrier
Distance from extension officers, rationed data, uneven connectivity and information that arrives after the moment to act has passed.
A farmer receives a relevant alert in time to act, and can reach an extension officer without travelling.
An accessible service journey, designed with the institution that owns the service.
Automate what should be automated. Escalate what requires human judgement.
We do not replace agronomists or extension officers. Technology improves reach and makes expert support easier to access.
Our responsible-AI principles- Farmer registration and programme enrolment on basic phones.
- Climate alerts and weather information for a farmer’s area.
- Advisory from approved agronomic sources.
- Market information, surveys and field-data collection.
- Referral to extension officers, and insurance or finance pathways where appropriate.
Applications
- Farmer registration
- Climate alerts
- Weather information
- Agricultural advisory
- Programme enrolment
- Market information
- Surveys
- Extension-service support
- Referrals
- Insurance and finance pathways
What the journey could look like.
One possible journey. Steps, rules and timelines are defined with the implementing partner.
- Receives a climate alert
- Asks what action to take
- Receives approved advisory
- Asks for expert help
- Is routed to an extension officer
- Receives a confirmed visit
What institutional partners gain
Wider reach for extension programmes, timely field data, and extension officers who arrive knowing what the farmer needs.
Relevant channels
- SMSAlerts and advisory on basic phones.
- USSDMenus for registration and surveys.
- VoiceFor farmers who prefer to listen.
Indicators partners could track
- Farmers registered, disaggregated
- Alert timeliness
- Advisory uptake
- Extension referrals completed
- Programme enrolment
Other programme areas
Design an Agriculture & Climate programme with us.
Tell us who you need to reach, what service they need and what stands in the way. We will help you design an accessible service journey and test what works.